Nordic digital asset brokerage firm K33 AB has officially launched its Bitcoin treasury initiative with an initial purchase of 10 BTC.
This acquisition marks the company’s first transaction under a broader strategy to build a substantial Bitcoin reserve.
Strategic Bitcoin Accumulation Begins
The purchase follows K33’s recent announcement that it had secured SEK 60 million in capital to support the development of a long-term Bitcoin treasury strategy. The aim, according to CEO Torbjørn Bull Jenssen, is to gain direct exposure to Bitcoin’s market performance while enhancing K33’s core brokerage business through synergistic value.
“Our ambition is to build a balance of at least 1,000 BTC over time and then scale from there,” Jenssen said.
“We expect Bitcoin to be the best-performing asset in the coming years and will build our balance sheet in Bitcoin moving forward.”
This move puts K33 among a growing list of public companies adopting Bitcoin as a strategic reserve asset, further validating the digital currency’s role in treasury management.