Michael Saylor has rebranded again – this time without saying much at all. In a new post simply captioned “Be Different,” the Strategy founder dropped a slick, minimalist portrait that drew instant comparisons to Steve Jobs. Black turtleneck, silver hair, no background noise – just the look of a man whose $21 billion green on his Bitcoin bet and still buying.
The timing was not random. As of June 22, Strategy holds 592,345 BTC worth over $63 billion. That is a 50.92% unrealized gain on their average buy price of $70,681 – and they are still accumulating.
In June alone, the company added over 16,000 BTC, including a purchase of 10,100 BTC just last week. Even with Bitcoin trading above $102,000, Saylor is not slowing down. This week, he added another 245 coins.
₿e Different pic.twitter.com/I67ts7olOU
— Michael Saylor (@saylor) June 25, 2025
On the market side, Strategy’s numbers now echo a Bitcoin ETF more than a tech firm. Shares are trading at $377, with a market cap of $105.3 billion. BTC makes up 60% of that value. The premium investors are paying – a NAV multiple of 1.667 – shows they are still backing Saylor’s strategy over spot ETFs.
Bitcoin is not just a commodity – it is an identity for Saylor. The visual nod to Steve Jobs cements his position not only as Bitcoin’s most vocal corporate supporter but also as someone who approaches cryptocurrency as a mission.